They pitched a list of influencers one at a time,
and were either ignored or told they were being too pushy.
While part of this might be a lack of relationship-building first,
what finally worked for Cloudways tells “the rest of the story.”
Cloudways reached out to influencers again,
this time inviting them to be interviewed for the company’s blog.
This got the attention of several influencers,
especially mid-level ones and the response was strong enough that Cloudways has published more than 120 interviews and has created a community that loves the company’s product and talks about it often.