4 Conclusions
After the analysis of the collected information from the 116 subjects, we can conclude the fact that most consumers who buy online are indeed young, between 25-29 years. As a result, this first hypothesis can be entirely verified, 47% of the subjects who buy online products are between 25-29 years. From this research we could do a consumer profile of the people who buy online. The consumers that usually buy from online are young, working in a company, with salary over 2001 lei monthly, most of them are females and has at least an account on social network. Before purchasing a product on online they usually inform themselves from forums, company’s websites, Facebook accounts or peer reviews.