Confrontation does not mean putting someone down. When you criticize members of the team, you need to put it in a positive context. I’ve often said to a player, “I don’t think you’re performing up to your potential; you can do better.” But I also made it clear that my goals were his goals: “It’s in your best interest that you succeed, and it’s in my best interest that you succeed. We really want the same thing.” Once you set that context, though, you shouldn’t be afraid to be blunt about people’s failings. You shouldn’t be afraid to offend them. You need to do what it takes to get a strong reaction because then you know you’ve reached them.