6.Organizational Structure & Controls (Cont’d)• Organizational Controls (OC) – 1. Strategic controls: largely subjective criteria intended to verify that the firm is using appropriate strategies for the conditions in the external environment and the company’s competitive advantages • Concerned with what firm might do vs. what it can do • Used to evaluate degree to which firm focuses on the requirement to implement strategies (i.e., SUB: primary and support activities; corporate level: knowledge, markets & technologies across businesses) • Focus on the content of strategic actions • Encourage decisions that incorporate moderate and acceptable levels of risk ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.