One of the great benefits of online marketing is the ability to target your activities down to a minute level. You can ensure that your adverts are seen only by people in certain geographical areas, for example. Similarly, by making use of PPC and banner advertising, you can place your adverts only on sites that are likely to be viewed by potential customers interested in your services.
Targeting is one of the most important advantages of digital marketing when compared to conventional, offline activities. If you place an advert in your local paper, you have no way of knowing what percentage of its readership is likely to be interested in what you have to offer. But using online marketing techniques, you can ensure that you only spend money reaching people who are your target market.