Strengths
First, I will focus on the strengths of the bank in Chiang Mai. Chiang Mai has the potential to become a tourist center of the country or region with a variety of attractions are factors that have a positive relationship with the Bank in Chiang Mai. Therefore, tourists from various countries visited Chiang Mai more. As a result, the bank employee in Chiang Mai have communication skills in a variety of languages and can communicate with foreigners well. In addition, Thailand's economy is recovering as well as the government's stimulus policy to promote tourism in Thailand to bring foreign currency into the empowerment of Thai economy. And Thailand will step into the AEC that Thailand as a production base for many industrial goods and agricultural products of the world's largest. There is a central location facilitates the transport network linking various fields and Thai Bank system is quite strong in the midst of the demand for financial transactions on a daily basis in response to investment, business development, and transportation. Cause it to change the currency and the money circulating in the countrysuch as "We should acquire a portfolio from existing players. BTMU has a strong footprint in Vietnam due to its strategic partner, the Vietnam Joint Stock Commercial Bank for Industry and Trade, which helps support the payment channel, Thakorn said” (The Nation,5 January 2015 ). Finally,Financial institutions worldwide, has partnered with VISA as business partners. For payment services through mobile phones. To meet the needs of customers who want convenience. Which creates strengths And strengthen each other.