At this stage, it is necessary to find areas and business processes that will first undergo different
analyses and explorations. Analysing this process in enterprises that have already implemented BI
systems, it is possible to note that it was natural for the enterprises in question to start with finance.
Then, marketing, customer relations management and logistics followed. As far as sectors
are concerned, enterprises that pioneered BI implementation mainly include banks and insurance
institutions that were subsequently followed by telecommunications, power engineering, transportation,
trade companies and production enterprises.