But one of biggest problems that Benihana is facing, is how it will sustainably expand while keeping their quality and and their concept (limited menu, chef as a showman, Japanese atmosphere). Due to the uniqueness of the Benihana restaurants, franchise as a growth strategy brought upon many problems, starting from a lack of communication between managers and the Japanese speaking personnel, to inexperienced managers in franchised businesses abroad. Many owners do not know about the restaurant business and the biggest problem is staff – there were only two carpenters and each unit required 30 staffs out of that 8-10 were trained staff. It is recommended that before attempting to implement all his ideas, a development strategic plan should be developed in order to best fit this expansion. Therefore the supply and demand matching concept should be taken into consideration. Benihana also should focus on selling Japanese food and promoting their philosophy. One of the main key points of Benihana's achievements is the unique food experience it sells to its customers. Therefore, the basic elements of this "successful recipe" should be included in any other expansion step the company and Rocky decide to take. Without the fear of being imitated, they should take advantage of their uniqueness and develop in other areas of food industry. Through this move they would also be able to focus on other target groups, such as younger audience, which currently are not part of Benihana's targeted clientele. In this way Rocky will be able to launch his restaurant name and not only become a current trend, but also establish his brand in the hospitality industry, by providing Japanese authentic services. Top 5 supply chain management for restaurants (Economic environment, Packaging and sustainability, Emerging issues, Managing inventory, Leadership skills) would be considers and apply to improve franchise problem.