What is AdWords? It is an online advertising platform run by Google that allows you to display ads for your business on Google's search engines, Google's various websites and services, search partners and websites across the internet that are a part of Google's display network. One of the basic principals behind AdWords is that you only pay when someone clicks on your ad. It's called PPC advertising: Pay-Per-Click.
From a marketer's point of view, or for that matter anyone trying to advertise their products, the establishment and growth of PPC has been little short of revolutionary. As many of us know, any form of advertising is a somewhat hit and miss affair. And no matter who might tell you otherwise, all forms of advertising involve some level of risk. And it's usually quite high.
Pay Per Click, however, reduces this risk to an absolute minimum.
Is it possible to lose money from a scheme such as Google AdWords? Yes, of course it is. In fact it's actually very easy to do so.