This festival is from the ancestors of the community who is inherited, Since the weather is cold in Chiang Rai province,
The residents are often planted strawberry and most do not know how doing anything ,
the reason why is occur this festival
So the festival to give people in the community have to do activities together.
They have an idea that it should take the raw material of a community that has a lot to produce a good with specific people and groups. and strengthens the unity of the community. It also has a positive effect on the community is a tourist town with an impressive festival as well.