Organizations are tending to invest on skills, abilities and
innovative behaviours to reciprocate external inconstancy.
Organizations’ success in this regard would directly
proportionate to Return on Investment. Effective utilization
of potential employees and retaining such employees is the
biggest challenge that confronted the organizations.
Employee engagement is one of the emerging concepts that
will address multiple challenges organizations are facing
such as attrition, customer loyalty, customer satisfaction,
profitability, and business productivity (Gallup 2013, Macey
et al., 2009, Aon Hewitt 2012) and employee related variables
like absenteeism, individual performance, resilience