Online competition increases predictably as
online prices, selection, convenience, and
customer trust improve relative to physical
stores. Here’s how three industries scored for
key drivers (1=low; 5=high). Try this yourself: If
your total is between 30 and 35, digital
capabilities are or will soon be a strategic
priority for your firm. If it’s below 30, you
should focus on developing digital tools to
build traffic, enhance in store experience, and
increase basket size before competitors do.