Don’t groan, just listen. Testimonials (only use real ones) aren’t staged and since they are plugging your product, they inspire trust in advance. A few scattered throughout your site are great, but let’s take it one step further. How about an entire page on your website dedicated to testimonials?
Lifelock, an identity security company, does just that. Not only does the page have written quotes from happy customers, it exhibits professional videos of satisfied customers explaining how and why they’re happy with Lifelock’s service. These kinds of testimonials are like money in the bank: you have current, credible customers giving potential customers your sales pitch. It works.