The company has to consider how the CCC is doing for shareholders.According to this case, to increase a firm’s sale, income growth, and cash flow and well as the profitmargin, the centre has to improve agent channel. CCC has to communicate with all agent channels to make the sale smoothly. The CCC has to update the information to all agents, training them how to deal with customers and how to give the good and current information to customers also for the timeaccessibility as well. When customers can easily receive good and correct information from the agents, so they can decide to make a contract with the firm, this way can improve the sale’sincreasing and financial to the firm. And also it can decrease defection rate and selling more contracts.