eapacity some today known corporate chief arr extollina the ance of the operations side of the business. For General Eetute xample. nlch, communicated to subordinates that the werm the decad of manu- turitu And Hewlett-Packard's CEO, Lew Platt, called manufacturins distribution competencies of his cornpany nese appeals for a strategic perspective to operationer manngement bave been heard organizations that expect to compete successfully in global markets are incorporating rations decisions in their strategic plans an are returning truamfacturing executives to place prominence in the organization's power structure For matunee. Compan computer of Houston, Texas, made significant investments in production and operatiora developed a maruracturing system that allowed quick response to the of retail and businesses rather than just selling whatever computers it happened to have bn mentory looking back at our chapter opering Loreruo lambrano discovered that manufacturing excellence is critical He dos examined the erations of his cement factories and made needed charges in order to ensure his com- any's long-run success