Transport costs constitute an important factor for pineapple pricing in Europe.
They account for up to 50 percent of the price for both sea and air transport (0.38 € and 0.83 € respectively). Consequently, the prices for sea- and airtransport pineapple differ greatly and are hardly comparable. Since the
majority of pineapple is transported by sea, we focus on pineapple transported by sea. The evolution of prices over the last 10 years for conventional pineapple from the three sample countries is shown in Figures 2 to 5. Figure 4 shows the
development of the MD2 variety from Costa Rica, the other graphs include only other varieties (of which the Smooth Cayenne is the dominant variety). The graph for Costa Rica, where the MD2 variety originated from, shows clearly the
high starting point of the MD2 variety and the strong downward trend in its price since 2002. From Figures 4 and 6 it appears that the other varieties have also experienced a downward trend in their prices on the European market. However,this trend is less profound and started later than the decline in the price of MD2. The price development for these other varieties is similar for pineapple from Ghana and Côte d’Ivoire, as can be seen in Figures 3 and 4. The only exception is that the Ghanaian pineapple price, after having reached a record low in 2006-
2007, has increased again recently. Up to the year 2000 Ghanaian (Smooth Cayenne) pineapple was highly priced due to a perceived high quality of the fruit. Hence, it seems that the decline in pineapple prices from West Africa is a
general trend observed in the market rather than just a result of the market power shift to Latin America.
Transport costs constitute an important factor for pineapple pricing in Europe.They account for up to 50 percent of the price for both sea and air transport (0.38 € and 0.83 € respectively). Consequently, the prices for sea- and airtransport pineapple differ greatly and are hardly comparable. Since themajority of pineapple is transported by sea, we focus on pineapple transported by sea. The evolution of prices over the last 10 years for conventional pineapple from the three sample countries is shown in Figures 2 to 5. Figure 4 shows thedevelopment of the MD2 variety from Costa Rica, the other graphs include only other varieties (of which the Smooth Cayenne is the dominant variety). The graph for Costa Rica, where the MD2 variety originated from, shows clearly thehigh starting point of the MD2 variety and the strong downward trend in its price since 2002. From Figures 4 and 6 it appears that the other varieties have also experienced a downward trend in their prices on the European market. However,this trend is less profound and started later than the decline in the price of MD2. The price development for these other varieties is similar for pineapple from Ghana and Côte d’Ivoire, as can be seen in Figures 3 and 4. The only exception is that the Ghanaian pineapple price, after having reached a record low in 2006-2007, has increased again recently. Up to the year 2000 Ghanaian (Smooth Cayenne) pineapple was highly priced due to a perceived high quality of the fruit. Hence, it seems that the decline in pineapple prices from West Africa is ageneral trend observed in the market rather than just a result of the market power shift to Latin America.
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