ibility, to progressively wider collective actions external to the firm Internal Business Policy and 'Social Responsibility The chief motive for internal action by businesses, and the main contribution a firm can make to economic development, is to remain competitive, retain and growing. In this way a business makes a and business, and to continue major contribution to the creation of wealth in the local economy wages, direct and indirect employment, local and central taxes as well a the sale of its goods and services. Internal action therefore production and emphasizes effective management, investment, and marketing. Key issues are those identified in the management consultancy field (cf. Drucker, McKinsey etc.: recent studies are Gould and Campbell 1987) (I) Planning successful new projects (producing a business plan; choosing new inputs, labour, capital, etc.; choosing the right structure; finding new customers; designing new products) (2) Planning long-term financial structure diversifying funding sources; controlling costs; planning growth strateg (3) (identifying audiences, developing strategy, and producing right image; preparing and securing publicity; marketing strategy) Evaluating and responding to progress (measuring outputs; securing (4) feedbacks from customers; response to evaluation) (5) Motivating staff (allocation of responsibilities; internal commun ication: election and career structure; handling conflicts clients, and local actors) In this sense internal actions should produce most of the main requirements for economic development from the base of each business however, widen their internal view beyond pure investment and marketing objectives towards a broader s of policies of