Results
In the investigation to find which factors influenced decision-making in selecting a university or college and which factors accounted for the most variance, the method of principal factor extraction with varimax rotation was performed through XLStat on 23 items from the self-developed questionnaire from the sample of 261 respondents. In applying the Kaiser-Meyer-Olkin’s (KMO) overall measure of sampling adequacy (MSA), a score of .876 was recorded
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which is in the acceptable range based on a KMO overall MSA greater than .60 being considered acceptable (Tabachnic & Fidel, 2013).
Five determinant factors were extracted from the data. As indicated by Crobach’s alpha, three factors were internally consistent and well defined by the variables, two factors scored 0.60 and 0.64 with Cronbach’s alpha, which are considered slightly weak in internal consistency. Cronbach’s alpha of .70 and above indicates that the variables in the factor are internally consistent or measuring the same thing (Saunders, Lewis, & Thornhill, 2012). The five strongest factors contributing to choice of school from this study are (1) support systems, (2) learning environment and job prospects, (3) sporting facilities, (4) student Life and activities, and (5) a safe and friendly environment. Table 1 indicates the internal consistency based on Cronbach’s Alpha Measure