IIE/RA Contest Problems
Fifth Annual Contest: SM Rental
SM Rental was started as an inexpensive but friendly alternative for airport rental cars.
The company was an immediate success and was able to expand its operations to serve
the majority of the larger airports in the U.S. For a number of years, the key to success
was providing the low-cost alternative. However, in recent years, the nature of the rentalcar
business has slowly changed. Several other low-cost competitors have entered the
market, and customers are now starting to value the level and quality of service as being
at least as important as the cost of the rental.