Services Quality• The dimension of quality.• To develop design produce or deliver a product or services we must look into the dimension of quality.• Garvin process 8 dimension of quality for products.• 1) Performance – On the core product primary operating characteristic for e.g.- sound, pasture, clarity in a television, cleaning abilities of a soap or detergent.• 2) Feature – Secondary characteristic which augment the basic function. e.g. surround sound remote facility.• 3) Reliability – Probability of product breaking down. e.g. refrigerator, washing machine.• 4) Conformance – The degree to which a product’s design and operating characteristic mach standards e.g.- ISI Mark, or ISO standards.• 5) Durability –How long a product continues to be useful lie life of a product.• 6) Serviceability –The speed and come tence with which it can be repaired and the courtesy factor.• 7) Aesthetics –How to product look, feel sound tastes smells ( appeal of a product to• 8) Perceived – image reputation brand name are in direct measure which customer use when comparing product