• advertising schedule
• sales promotion activities—exhibitions, shows, etc.
Budgeting is also a detailed requirement. The typical cost for a sales representative is $30 000-50 000 annually plus commissions on business. Straight commission sales per¬sons run about 10 percent on sales. Support staff can cost $20 000-25 000 and should have extensive PC skills, since the sales force is becoming more automated through lap¬tops and PC management in the control of sales orders, customer calls, quality of cus¬tomer relationships, shipping dates and so on.