Involving and listening to employees views is essential in creating a sense of belonging to the company. Using its annual employee engagement survey, Virgin Media values have been developed with employee input. Each year, an employee opinion survey asks all employees to answer questions from categories such as training, development and career, strategy and way of working. In this way everyone at Virgin Media is able to contribute to making the company a place in which they all love to work. The company has seen year on year improvement with the 2012 results showing 82% of Virgin Media’s workforce is engaged.All Virgin Media technicians are managed through the ‘Your Story Framework’ for career progression. This includes regular meetings to discuss performance, review progress against set objectives and develop plans which offer a clear career ladder to enable progression within the company. This approach ensures fairness and consistency and also offers opportunities for progression in salary. This framework directly supports Maslow’s higher order needs. As Francis, a female apprentice says: