First, user satisfaction is significant in influencing customer
retention. Promoting customer trust is thus important in e-commerce. Second,
information quality is confirmed to be an important factor in promoting customer
commitment and, thus, should receive sufficient attention from practitioners. Third,
providing high-quality services and usefulness is an effective way to maintain
high-quality relationships with customers. System quality, on the other hand, does not
contribute to customers’ perceptions of their relationships with the marketplace.
Practitioners should therefore focus on providing high-quality services and information
instead.