Examining organizational competitive advantage from the RBV is indeed crucial as it can be used as
a conceptual guideline for business organization in particular to enhance their competitive advantage position
and performance via application and manipulation of identified internal organizational resources. Such a
research can contribute to the body of knowledge by lending empirical support and further extending the RBV
of competitive advantage by examining the relative magnitude of importance placed upon organizational
resources towards attaining competitive advantage and enhancing firm’s performance.