I represent the four dimensions of this framework in Exhibit 7. The factors that motivate customers to partici-pate in sustainability would determine the level of their participation in sustainable supply chain processes, which in turn would determine the level and the type of the out-comes of sustainable customer involvement. By the same token, the strategies that firms can adopt for managing cus-tomer involvement would moderate the level, type, and outcomes of customer involvement. In this vein, future research could investigate each of the four dimensions in more depth and the interactions among them, namely, fac-tors motivating customer involvement, degree of customer involvement, management strategies of customer involve-ment, and outcomes of customer involvement. Specifically, future research can be directed toward the following issues.