Dear Adviser topic today is "Should companies market to children?" I can say "Yes, children are consumers". There is really no way around companies marketing to children. They market to children because their parents have money to spend on them. Obviously excessively marketing things to children to get their parents to waste money is pretty immoral, but in a society like ours it's perfectly fair game. It's up to the parents to have some backbone in their spending. Marketing to children is vital for businesses that sell products designed for children. Parents are too caught up in their day to day lives to do research on what kind of gifts to get their children. It is much easier for a child to see something they will like, and then approach their parent about it. There is of course an exception regarding products harmful to children. There should be limited or no advertisement for foods that could prove harmful to small children. Also sly marketing regarding cigarettes or alcohol or pornography to children is of course wrong. In my opinion children are some of the most compulsive buyers. If companies advertised their products a little child oriented they will gain the interest in the kids and the parents. Reaching the whole family and putting it on the companies side it's a great way of increasing sales and gaining new little customers. Some companies have to market to children. Some companies, such as toy makers have to market to children because children are their primary demographic. When it comes to those types of products parents generally want to please children with what they purchase and therefore take cues from their children based on the level of interest they express in certain products. This all my opinion.