See Bebchuk & Posner, supra note 30, at 830. Bebchuk and Posner write, with apparent straight faces, that: The buyer side of the market consists of parties that-[because they do not have repeat dealings with sellers and because sellers cannot easily share reputational information about buyers]-do not have a sunk cost in reputation and hence have no incentive to deal fairly with sellers in the sense of honoring the terms of the contract. Id. at 829-30 (emphasis added).