When buying newspaper space, a small number of the media outlets declined to run the ads because their staff felt they were too explicit. This occurred in some of the college newspapers particularly
the religiously-affiliated schools and in community newspapers primarily in South Dakota and Utah.
Two major newspapers in South Dakota refused to run the ads, but then both wrote substantial
articles about the campaign that included the main messages and toll-free number, with one even
including a picture of one of the posters.