Competitive advantage in relation to other travel companies offering similar products in
Bulgaria
Reduce risk of “green washing” and of reputational damage e.g. exposure of negative practice
Support their advocacy role for sustainable tourism nationally
Add to their credibility in the communities where they work.
Increase product sales and strengthen their market positioning as a responsible tour provider
for international tour operators/partners
Improve internal management systems which will likely result in cost-savings
Improve staff motivation through recognition of the company’s responsible tourism
performance
Identify new opportunities for product development
Obtain benefits of external analysis of the company provided by research team