Internet retailers in Thailand continued to see strong value growth in 2015. Urban consumers represented the major target for online retailers over the review period. However, online retailers have witnessed increasing value sales from non-urban consumers in 2015. Consumers in the provinces can shop online to get the latest products like their counterparts elsewhere in Bangkok. Online tends to have advantages in terms of lower retail prices compared with store-based outlets. This is due to no rental fees, low operational costs such as electric, labour and other store-related expenses.