Limitations and future research
Although the present study makes contributions to the understanding the gender effects on customer satisfaction towards products and service at a local café & bistro, several limitations remain which may need consideration when interpreting the findings. The first limitation relates to the use of non-probability sampling which may make the results vulnerable. Thus, future research should consider using a more comprehensive sampling design. The second limitation is that the study is specific customers of a local café & bistro. Therefore, the results of the research cannot be strongly generalized. Accordingly, future research should include a numbers of local cafe’ & bistro with the similar characteristics. in order to increase external validity of findings.