In our modern society, trends and technology become such a large part of everyday life that people start to use them as verbs and adjectives. For example, when's the last time you 'Googled' something, 'blogged' about a recent trip, or saw that a new game had been 'Facebookized?' George Ritzer basically did the same thing with the fast-food restaurant McDonald's in his best-selling book, The McDonaldization of Society. He defines McDonaldization as the process by which principles of fast food restaurants have come to dominate virtually every aspect of society.