The Right Cup is a glass with a scented inner lining that convinces you you’re drinking a sugary fruit juice instead of good old plain H2O. Intended to curb cravings for flavored drinks, the product will help you reach the eight glasses a day of water needed with a rush of flavor.
You’ve probably noticed the lackluster flavors you taste when you have a stuffy nose. This is because 80 percent of the flavor and food experience of a particular foodstuff comes its smell and this relationship is what makes the Right Cup work.
The Right Cup’s material has a proprietary Encapsulated Aroma Release technology that lines the inside of each cup. When you put water in and hold it close to your face to drink, the aroma gets sniffed while the bland water is being chugged down. The smell will “fool” you into thinking you’re drinking a flavored drink.