At present, the growth and competitiveness of business aviation with higher rates. The state's political culture, technology and communications have developed steadily. Enabling consumers to obtain information more easily and more. The changes that occur, consumers can not be recognized. As a result, consumers’ contemplation of consumers and taking into account the cost savings in terms of price. Which is a significant part of which is to reduce the cost of, thus causing low-cost airlines that have a role to make use of consumer services. Causing a shift from the past. As a result, airlines and major commercial airlines do Bangkok Airways. Need to improve and develop the business to meet the needs and satisfaction to consumers. Are trying to create and develop a strategy to convince consumers targeted behavior change in consumption.