The current rise and domination of the Louis Vuitton Moët Hennessy Empire in the luxury brands is not merely a coincidence or luck but rather something achieved through its unique strategy that set Louis Vuitton apart from other brands. Louis Vuitton’s core principles highlight the elements of uncompromising quality, exceptional craftsmanship, the value of art and the protection of heritage. These elements are strongly incorporated in its’ long term sustainable strategy and can be seen in its marketing mix 4Ps