Whilst ongoing change can be the norm in many creative industries, radical divergence from these norms represents significant departures from the known and, as such, will often be resisted by employees. In fact , managing the people aspects of change is seen by many as the most critical factor, often being cited as a primary cause for failed change initiatives
Case 9.1 CULTURES AT WORK : THE CASE OF HOME CARE SERVICE
BY GEOFFREY BLOOR AND PATRICK DAWSON
The case of a Home Care Service (HCS) Australia provides a practical illustration of the increasing importance of professional subcultures in a growing number of organizations.