It is obvious that customers are important stakeholders in organizations and any success of a
service provider depends on the high quality of service provided and the satisfaction of customers
which affects customer patronage. Customer satisfaction and switching cost has been a subject of
great interest to organizations and researchers alike. The main aim of the study is to examine the
impact of service quality on customer patronage: the mediating effects of switching cost and
customer satisfaction. Survey method of data gathering will be adopted. Questionnaire will be use
as the research instrument. The data will be analyzed using SPSS version 20. Chi- square will also
used be to test the hypotheses separately and in a group. A sample size of 600 will be targeted and
the subjects are patron who visit and utilize the banks services regularly at least once every month
and involve in an exchange of money, time taken and the quality of services rendered. . The study
findings revealed based on the literatures reviewed that, customer patronage is positively and
significantly mediated by customer satisfaction and switching cost as it relates to the quality of
service rendered. The review also reveals that, Customer Patronage is the only economic and social
justification for the existence of any business and this existence is to create customer satisfaction.
The importance of the customer and customer patronage per se is so profound.