Mission statement of the organization’s purpose is to define what it wants to
accomplish in the larger environment.
As a“tourguide” of a company, the company’s mission does not need beautiful
or equivocal mission words but it should be clear and simple for both the
management department and staff to follow and keep up with the best performance.
A market-oriented mission statement defines the business in terms of satisfying
basic customer needs and the mission should not be too narrow or broad. The
mission should be realistic and fit the market environment to develop effectively
and confirm the business’s position in the market