The target market is the marketing strategy for targeted to selected groups of customers taking into accounts the key factors consumers want companies to sell their products and services. And who led the marketing efforts. Defining target markets a necessary step in developing a marketing plan to attract consumers who expect to become customers in the future. (Anonymous, 2010)
Now a day Coconut is Thailand’s crops and Grow across all sectors in Thailand. Now coconut is not use only cooking, but Coconut has been extracted to make oil by the cold extraction method. So our company uses the output of coconut oil to develop with the beauty products sold out.
So our company need to target sells products, coconut oil, and our company divides target market to 2 groups. The first group is group of foreign tourist. Who come to traveling in Suratthani province at Don Sak Pier and the second group our company Thai people who come to travel at Don Sak Pier or who are interested our product.