the conclusion of contracts with companies
specializing in public relations, to advertise
the product and to impose the market image
of the company;
neutralize adverse information about the
company-effects produced by negative
rumors;
maintaining a constant relationship with
current customers by enriching and
diversifying the products/services offered by
„Paralela 45”;
capture of target segment represented by
people of the third age, offers spa services;
increasing participation in trade fairs in the
field, in the country and abroad.