6.2 Effectiveness of managing communication
As there were still irrational decisions in them, in order to prevent irrational decision,
advisors facial similarity would help through the invest game. The result suggests that
advisor having facial similarity has high potential for promoting subject to make rational
decision and generating and building trust. As the sequence data during the game
highlighted, there are many points where the advisors facial similarity would work well
preventing irrational decision. It may also work for certain customer segments.
Thus, as long as a bank seeks to get higher acceptance with rational decision, they should
manage communication effectively. The effective continuous communication would
create reliability and dependability, and in the end it improved a customer's loyalty and
trust.