The traditional services of libraries are not always well known. Most surveys of library
use find that few users are aware of existing services offered. It is also extremely
difficult to inform users of new services as they become available. Communicating
what libraries do has always been difficult and as remote use increases, new strategies
are required. All kinds of ideas are provided on various promotional strategies that
libraries might adopt. The possibilities are limited only by one’s own imagination.
Libraries and librarians themselves must look the part and make an impression.
Seminars, open houses, newsletters are all possibilities to be used. Incentives for
library use or attendance at special programs can be provided. Many libraries produce
bookmarks, flyers, newsletters and various handouts. These may be general or
targeted at a specific level or type of use, or to a specific use. They may be produced at
a time when changes are being made, particularly when new services are provided.
The preparation of a press release which is provided to press sources known to be
supportive of library endeavors will ensure that the appropriate message is told, and
not necessarily the message which a hurried or ill-informed journalist might prepare.
Most library suppliers and publishers produce publications and assistance in
promotional strategies (Galegroup.com, n.d.).