reorganization of organizational structure and business flow,
original organizational structure, marketing system and
production process are brought under brand-new
construction. On one hand, enterprises that would have
maintained the operation become lost and chaotic when the
internally driven organization suddenly changes from being
product-centered into being customer-centered; on the other
hand, these problems accumulating in a long term are
impossible to be solved in a short term. With these factors,
the probability of failure in CRM introduction will increase.