2. Operators
As mentioned earlier, Thailand mobile service operators is oligopoly business so they are more powerful to negotiate to stakeholders even though we have regulator organization like NBTC to control or enforce operators to follow in conform as the rule (National Telecommunication Committee, 2008, p.93). In 2013, It is even though considered as “customer protection year”, various evidences show that they do not harmoniously operate in accordance with the statute. There is little impetus for operators to create roaming fee because they do not want to lost profit. Expected to government sectors, It is hopeless because NBTC dealing with mobile roaming issue by making customer suggestionto turn off data update or following documented guideline when going oversea countries to prevent “Bill shocks” effect. NBTC’s way is parallel to Federal Communications Commission forcing operators in United State of America to send short messages for customers roaming awareness (Sutherland, 2012, p.14)