Since it seems difficult to discuss strategic marketing
planning without a mention of strategic management, it will
be worthwhile to make a clear distinction between these two
concept; Firstly, in a simple language,strategic marketing
planning is clearly a vital activity which fall within the
ambit of strategic management. Conceptual, strategic
marketing planning is really the process by which an
organization’s top management matches the organizations
capabilities or strength with relevant environment
opportunities and threats; it is basically the process of
adapting the organization to its environment. Considering
this definition with the earlier definition on strategic
marketing planning,