The term "consumer" can describe either individual or organizational consumers Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the need and wants of others. Purchases for others includeing household such as filling the family car with or paying the home's electric purchases, such as buying a birthday gift for a brother; or charitable contributions, such as buying cookies from a Girl Scout or a raffle ticket at a school fundraiser. Individual consumers come in all ages, life stages, and social backgrounds; they range from the six-year-old boy begging his mother for green ketchup in the grocery aisle to the 20-something college graduate renting her first apartment to the retired couple in their 70s browsing in antique shops while on vacation.