Risk- Taking
The CETA study was primarily guided by propositions comprising models developed in diffusion theory.Within these models, the most relevant to my studies wasthe Attribute Model with its value-laden concept relative advantage. In modifying relative advantage to assume the notion of risk-taking, I was able to explain why the CETA respondents would not share information, in
particular, job information. The reason was the information was too risky to share, especially when the CETA respondents themselves needed information that might result in permanent employment. I wrote an article titled Opinion Leadership, Poverty, and Information Sharing6
as the conclusion of that inquiry.