TREND ANALYSIS AND FORECASTING
HR is expected to forecast the social and people trends that will impact the business. ―Be like Wayne Gretzky,‖ said one CEO. ―Know where the puck will be and help me get there before it.‖ Critically, however, CEOs do not want senior HR executives to be blind followers but rather savvy interpreters of trends, with the ability to separate business-relevant trends from fads. They want HR to translate trends into valuable opportunities for the company, preparing the workforce, as one CEO said, ―To drive more productivity in the business.‖ Another CEO said that the senior HR executive needs to be someone who has ―an unbelievable desire to grow the business—always thinking about what‘s next.
TREND ANALYSIS AND FORECASTING HR is expected to forecast the social and people trends that will impact the business. ―Be like Wayne Gretzky,‖ said one CEO. ―Know where the puck will be and help me get there before it.‖ Critically, however, CEOs do not want senior HR executives to be blind followers but rather savvy interpreters of trends, with the ability to separate business-relevant trends from fads. They want HR to translate trends into valuable opportunities for the company, preparing the workforce, as one CEO said, ―To drive more productivity in the business.‖ Another CEO said that the senior HR executive needs to be someone who has ―an unbelievable desire to grow the business—always thinking about what‘s next.
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