Theories that have paved the way for this approach include the theory of social presence (Short et al.,
1976) and media richness theory (Daft & Lengel, 1984). Both perspectives examine the presence that a
medium can convey on the basis of traits of the technology. In social presence theory, technologies are
sorted in accordance with their capacity to transmit information on expressions, gestures, and vocal
cues, and these characteristics enable technologies to convey socially richer information, and ultimately,
the perception of social presence.
Theories that have paved the way for this approach include the theory of social presence (Short et al.,1976) and media richness theory (Daft & Lengel, 1984). Both perspectives examine the presence that amedium can convey on the basis of traits of the technology. In social presence theory, technologies aresorted in accordance with their capacity to transmit information on expressions, gestures, and vocalcues, and these characteristics enable technologies to convey socially richer information, and ultimately,the perception of social presence.
การแปล กรุณารอสักครู่..
