Appendix 1 Phase One: Email for Access (Consultancies) 413
Appendix 2 Phase One: Letter for Access (Companies) 415
Appendix 3 Phase One: Topic Guide 417
Appendix 4 Phase Two: Letter for Access 420
Appendix 5 Phase Two: Topic Guide 422
Appendix 6 Phase Two: Questionnaire 429
Appendix 7 Phase Two: Intranet Survey and Prize Draw, 435
Introduction
Appendix 8 Phase Two: All the Statements Making Up the 437
On-Brand Cultural Profile With Average Ratings
Appendix 9 Phase Two: Brief Explanation of Statistical 440
Techniques
Appendix 10 Phase Two: Bonferroni Multiple Comparisons 443
Results
V